Three Steps to Increase Your eBook Sales

This guest post was written by Betsy Talbot. 

You spend months writing your masterpiece, eager to establish your credibility and become the next Kindle success story like John Locke.

You sign up with BookBaby to design and convert your prose into an eBook so thousands of people can buy it. You wait patiently for the day of your eBook release, certain you are about to achieve your wildest dreams.

You log in to Amazon and refresh your screen repeatedly, eager to tally your fabulous reviews and abundant sales.

And then nothing happens. Crickets. Silence.

The Missing Link: Marketing

Even traditional authors backed by major publishing houses have to hoof it to sell books, and if they have to do it, then you as an independent have an even higher requirement.

One of the best things you can do to improve your eBook’s chance of success is to study the marketing tactics of successful authors. They are doing these things for a reason: they work. Read on to find out the best of the top sellers’ strategies we used in our own recent eBook launch and how you can, too.

Top 3 Strategies for Increasing Book Sales

Start marketing your book when you start writing it
It is never too early to start. We began by writing about our eBook on our website, social media accounts, and telling people in person. We told everyone who came to our site about our upcoming eBook and the subject. We had a professionally designed cover and website graphics.

On the eBook’s website, we created an opt-in form for our email list, where people could sign up to get a discount code when it went on sale. Before the book was even finished, we had the email addresses of hundreds of people who had already expressed an interest in it.

Case Study: Danielle LaPorte

Have a comprehensive release strategy
Contact bloggers and podcasters in your niche to schedule guest posts, interviews, reviews and contests for the week of your eBook release. Write a press release and pitch your eBook to magazines, newspapers, and related websites. You cannot have too much press.

Ask early readers of your book to review it online. Be sure to highlight your great reviews and testimonials on your website, Facebook, and the press page of your website.

Write epic content for your own website for release day.

Email a list of sample tweets and Facebook updates for your friends and colleagues to promote your book release; make it easy for people to help you get the word out.

Hit the world with all the resources you can muster so your eBook makes a big impact. You cannot sustain it long-term, but given a big enough splash on the first day or two, you’ll be riding the waves of success for weeks and months to come.

Case Studies: Serial novelists Sean Platt and David Wright and nonfiction author Tim Ferriss.

Give potential buyers a low-cost way to check you out.
Even though eBooks are generally not expensive, people are still cautious about buying from an unknown author. Give readers a free or low-cost way to check you out. At the very least, provide a table of contents and a preview of your eBook on the sales page.

An even better tactic is to put together a small but related set of stories or information in a free or low-cost Kindle Single. You win two ways with this one: buyers may try your free or low-cost item first, prompting them to buy the eBook, or they buy your eBook and like it and want to buy whatever else you’ve got for sale. (I’ve done this before when discovering a new author; haven’t you?)

Case Study: Ingrid Ricks.

Believe in Your eBook

You can build up a lot of attention around your eBook and insure a flurry of sales activity on launch day by planning ahead. We followed the strategies of these successful authors for our own recent eBook launch of Dream, Save, Do on our website, and it was successful beyond our dreams. We have just re-launched it on Kindle for a second wave of success.

Believe that what you have to offer is something the buying public needs and you will never be shy about marketing yourself again. The Internet is a level playing field, and we want to see you out there with the big boys.

About the Author: Betsy Talbot and her husband Warren sold everything they owned to travel the world in 2010 and document their adventures at Married with Luggage. They are currently in Thailand writing their third eBook in the Live the Good Life Series, When Fear Blinks. Sign up for their new book’s email list to see exactly how they market this book from start to finish. 

 

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Chris Robley is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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