This collection of BookBaby Blog posts features tips to help you optimize your promotional and professional exploits on social media.
#BookTok Book Marketing Tips
#BookTok and a thriving reader community make TikTok fertile ground for book marketing.
Does Advertising Guarantee Book Sales?
This “Indie Author Minute” video features BookBaby Publishing Specialist Rachel Kerr, who explains what you can — and can’t — expect from social media and display banner ads.
Why Does Digital Book Advertising Matter?
Madison Jusko, digital advertising specialist at BookBaby, dives into how digital book advertising — and our Ads For Authors program — works.
Creating An Author Blog Site: From Simple To Sublime
You’ll find lots of advice suggesting that writers and would-be authors need a blog to help promote their work. But where do you start?
Something To Blog About As An Author
Developing a voice, knowing your intention, and identifying your ideal reader will help you find a winning formula for your author blog.
How Social Media Can Help You Find Readers
People have different opinions about social media: some hate it, some love it. But there’s no denying, it can be a pivotal element of your author platform.
How To Create An Author Newsletter Subscribers Love
Not sure if an author newsletter is the right promotional activity for you? Dana Kaye outlines some compelling reasons why you should consider adding this to your author platform.
15 YouTube Channels For Writers
This list of YouTube channels for writers serves as must-see TV for independent authors of all stripes, genres, and experience levels.
Harness Social Media To Sell Books
No matter what you write or how you choose to publish, authors can agree on one thing: social media has redefined the way books can be promoted.
Facebook Ads: My Self-Publishing Experience
The number one question independent authors have is “How do I promote my book?” It’s a great question, especially when many classic options (book readings/signings/release parties/school assemblies) are not possible. This is where Facebook ads come in handy.
Marketing A Book (Beyond Social Media)
Successfully marketing a self-published book takes a lot of effort and creativity, and you don’t have to rely exclusively on social media to do it.
Book Discovery Services Can Help You Find Readers
Enlisting a book discovery service promoting cheap or free eBooks to a subscriber list is one way to get reviews, grow your social network, find readers, and increase book sales.
Three Social Media Mistakes For Would-Be Authors
Social media is a key element of many authors’ marketing plans, but you’re making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, and be social, and you may find success promoting on social media.
Share Your Authentic Self On Social Media
When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers — and people in general — use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.
Book Marketing and Social Media Promotion
This is the second part of a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: marketing.
I’m An Author… Do I Need A Blog?
Some say authors should blog for the simple reason that it helps you write more consistently. Blogs build connections and experience. They also take time away from your other activities — like writing your next book. So… do you need a blog?
Promoting Your Book on Social Media, By Genre
How To Promote Poetry on Social Media
If you’re preparing to promote a book of poetry, these social media forums will open up new worlds and connect you with groups and readers likely to revel in your words.
How To Promote A Horror Book on Social Media
If you’re preparing to promote a horror book, these social media forums will open the crypt and connect you with groups and readers likely to devour your title.
How To Promote Your Romance Novel on Social Media
If you’re getting ready to promote a romance novel, this post will get you connecting with groups and forums likely to embrace your work.
How To Promote Your Mystery Book on Social Media
If you’re preparing to promote your mystery book, these links and pages will get you off the ground connecting with groups and forums likely to embrace your title.
How to promote your science fiction book on social media
If you’re getting ready to promote your science fiction book, this post will get you started connecting with groups and forums likely to embrace your work.
How to Promote a Young Adult Novel on Social Media
When you’re ready to promote a Young Adult novel, these links and pages will get you connecting with online groups and forums likely to embrace your title.
How To Promote Your Christian Fiction Book on Social Media
If you’re promoting your Christian fiction book, these links and pages will get you off the ground connecting with groups and forums likely to embrace your title.
Get Social With BookBaby!
Get in the social swing! Connect with us on social media and be the first to know about our latest sales and promotions and get exclusive self-publishing news and updates. It also gives YOU a great platform to communicate with US.







