A great way to transmit interesting ideas is through the contrast of two very different things, i.e. a juxtaposition. Contrast is one of the most powerful elements in storytelling and works just as well in a single sentence.
A book project is big — it'll take a ton of great content and a series of solid connections to get from A to Z. You get there by absorbing and synthesizing material until you have enough puzzle pieces to complete the picture.
The book editing process might seem daunting, but it’s an important part of your publishing plan. By understanding what happens at each phase in the editing process, you can make the most of this time to create the best book possible.