Jonathan J. Wunrow, author of High Point: A Climber's Guide to Central America.
Here are a few things I've done to promote High Points: A Climber's Guide to Central America:
We work closely with Amazon to distribute your books to its massive audience. But Amazon offers its own Print on Demand service and we frequently get asked which company — BookBaby or CreateSpace — is the best for independent authors. I don't want to get too dramatic, but choosing your Print on Demand book distribution service is a little bit like… well, picking your future husband or wife. It’s a huge decision – the ultimate long-term relationship for self published authors. For better or worse, through strong book sales or writer’s block.
There is more to a nonfiction book than a catchy cover and table of contents... much more. Wherever you are in the process of writing your book, if the chapters adequately convey your message, everything else you write must attract, inform, clarify, or sell.
When it comes to professional book production, the interior formatting is absolutely critical. Whether the pages have two columns or one column, the type and size of font that's used, the spacing... all of that is very important.
This is the fourth entry in a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: Amazon optimization.