The process of identifying and pitching book sales to non-retail buyers takes preparation, leg-work, and time. These seven steps outline the process.
In the ninth entry in my series about self-publishing, we'll look at how to ensure you get the best possible printed books, how to use them, and how to plan plenty of time for promotion.
Corporate buyers do not want to buy your books — they want to use your content to solve a business problem. With that awareness, what preparation must you consider before you can reach a deal that satisfies all parties?