You might look at the non-bookstore market for your books and think, “Is there a place for me in that market, or is it too big?”
Traditional publishing seems to be mentally moored in a slow-lane ethos. What if you don't have the luxury of time to publish a book?
Expand your approach to book sales to include retailers other than bookstores (including online retailers). The more strategic you are about where your book is available, the more likely your target buyers will be to find and buy it.