For many BookBaby authors, understanding the nuances of eBook formatting – like fixed vs. standard layout – can be a challenge. Gino Vasquez and Kyle Fadigan from our eBook Convertion team play an important role in many BookBaby authors' lives, converting manuscripts from programs such as Word or Pages into formats that work on eReaders.
Think of your favorite books in your personal library. Aside from the titles and authors, what usually come to your mind? All those beautiful covers? Some covers tell a story in and of themselves. So what about the other side of the book? I'll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self published authors.
Self-published eBooks shouldn't look any less professional than traditionally published eBooks. It's important to at least learn the basics of eBook formatting to make sure that the digital book you publish comes out on the other end of the eBook conversion process looking like something you cared about, labored over, and handled like a professional.