You might look at the non-bookstore market for your books and think, “Is there a place for me in that market, or is it too big?”
Expand your approach to book sales to include retailers other than bookstores (including online retailers). The more strategic you are about where your book is available, the more likely your target buyers will be to find and buy it.
Amanda Hocking’s story might strike some as a one-off or a product of luck, but it's not. Her success was a product of great writing and smart decision making. And since she was a self-published author, she got to call all the shots.
This is the fourth entry in a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: Amazon optimization.