Kangaroos, koalas, and Kindles!The Australian Kindle Store is now open for business, selling over 2 million eBook titles — including those of BookBaby authors. Amazon's localized presence in Australia is important for another reason too, though. According to The Digital Reader:
While Amazon has been selling ebooks in Australia since 2009, they have been making their Australian customers buy from Amazon.com and pay in in US dollars. Naturally that has led to a fair amount of friction as customers balk at the idea of paying in a foreign currency and buying from a company that pays no taxes, isn’t creating any local jobs, and gives no specific support to Australian authors and publishers.
Red, blue or green? Large, medium or small? No matter what we’re talking about, most people love having choices. Fifty seven varieties. Thirty one flavors. Bring it on! In fact, the more the choices, the better. Right? Well, not always. And that’s why BookBaby has decided to go against the grain this week with our new and improved eBook publishing offer. We’ve gone from three eBook packages to just one. And authors will be better off because of it. People who make it their business to study stuff like this have long known that having too many choices is a bad thing. Psychologist Barry Schwartz coined the term “The Paradox of Choice" in his 2004 book and theorized why more is less when confronted with too many options. But were three options too many? Yes - at least it was for the authors we serve best, and here’s why:
In order for you printed book to look as beautiful as you imagine it, you need to send your printer pristine files. If you have a lot of graphic elements (photos, graphs, etc.) in your book, check out Part 1 of this series, and then hop back here for step #2 below.
Preparing graphic files for book printing — Step #2:Prepare your interior text PDF file When you're getting your interior text PDF file ready for printing: • Interior text PDF files must be in a single page format and not in printer or reader spreads. • The number of pages in the book should end on an even number. • Left side pages should be even numbered and right side pages should be odd numbered. — Saddle Stitched books need a page count divisible by four.
The other day, a commenter on this blog asked me why they would want to make their eBook available to book-lending and community book review sites for free. I can't speak to that particular author's sales, but the answer is usually simple: because you're relatively unknown, and that means few people are actually buying your book! Without the marketing muscle of a big publisher behind you (who, by the way, give tons of books away for free), you've got to generate buzz outside the traditional channels. Yes, you should still aim for the same targets (reviews from respected book critics, TV media coverage, etc.), but you should also be realistic; some of those avenues will be closed to you, and that means you're going to have to attract attention in other ways. As a DIY publisher and author, your book promotion methods are usually more person-to-person, more grassroots.