Judging a Book by Its Cover: What Book Publicists—and Media—Want to See on the...

Your book’s cover, back cover, title, sub-title, and author photo need to be professionally executed if you want to secure positive media attention. Each week, Smith Publicity receives over 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get their books featured on television and radio shows, in newspapers or magazines, and/or online/blog outlets. In evaluating if we are a good fit for a project and if we believe we have a good chance of securing positive media attention, we review many factors including the outside or overall look of a book. A book’s cover, back cover, title, sub-title, author photo, etc. need to be professionally executed. In some cases, we see these details are not given enough attention. Here is a book cover check list to help understand what we, and the media, look for in a the look of book.
image formatting

Image Formatting and Cover Design Advice

The graphic appeal of your book – both the book cover and the pages within – plays a big part in the perception and professionalism of your work.
cover designer

You Can’t Skip Hiring A Cover Designer

Readers are basing their book-purchasing decisions on a single image with a few pixels. That's one reason you need the services of a professional cover designer.
cover design Dragon Squisher

How To Get Cover Design And Formatting That Fits Your Story: My Self-Publishing Experience...

This is the sixth entry in a series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: cover design and interior formatting.
book formatting

Book Formatting and Cover Design Make Your Manuscript… a Book

Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part II of our series addresses your book cover design and how book formatting makes your book... a book.

Book Production And The Self-Published Author [Video]

When it comes to professional book production, the interior formatting is absolutely critical. Whether the pages have two columns or one column, the type and size of font that's used, the spacing... all of that is very important.
holiday book sales

How To Make The Most Of Your Holiday Book Sales

Ready to get your book sales cranking this holiday? Your book cover, storefront, metadata, and marketing plan should all work together to make your holidays bright.

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