This is the sixth entry in a series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: cover design and interior formatting.
Your book’s cover, back cover, title, sub-title, and author photo need to be professionally executed if you want to secure positive media attention. Each week, Smith Publicity receives over 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get their books featured on television and radio shows, in newspapers or magazines, and/or online/blog outlets. In evaluating if we are a good fit for a project and if we believe we have a good chance of securing positive media attention, we review many factors including the outside or overall look of a book. A book’s cover, back cover, title, sub-title, author photo, etc. need to be professionally executed. In some cases, we see these details are not given enough attention. Here is a book cover check list to help understand what we, and the media, look for in a the look of book.
There is more to a nonfiction book than a catchy cover and table of contents... much more. Wherever you are in the process of writing your book, if the chapters adequately convey your message, everything else you write must attract, inform, clarify, or sell.
For quick reference, here’s a cheat sheet of common components used in book design. Remember, most books don’t have all of these, so use this glossary to get the parts you DO have in the right place.