Your book is riveting, but your author bio is a snooze. If you're afraid this describes you, don't be too hard on yourself; plenty of brilliant authors freeze up when it comes to writing about themselves in sound bites.
Updated August 2017. If you're self-publishing or releasing a book through a small press, being pampered isn't usually part of the equation; you'll have to take the lead on planning your own launch party. But don't get fever chills; it's not all that different from throwing a Super Bowl party, only YOU are the main attraction and hopefully drunk men won't be screaming at you if you drop a word or don't annunciate clearly during your reading.
This is the fourth entry in a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: Amazon optimization.
Think of your favorite books in your personal library. Aside from the titles and authors, what usually come to your mind? All those beautiful covers? Some covers tell a story in and of themselves. So what about the other side of the book? I'll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self published authors.