Readers are basing their book-purchasing decisions on a single image with a few pixels. That's one reason you need the services of a professional cover designer.

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Special-sales marketing offers an opportunity to sell books outside of typical book retail establishments. Whether it's specialty retailers or business buyers, starting small is a prudent approach.

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Audiobooks are growing in popularity and market share, but independent authors should focus on the more foundational aspects of publishing and promotion that will bring a higher return on investment.

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The publishing industry gets rocked by a blockbuster title, and for years after that, publishers and authors play “follow the leader.” It’s smart — millions of books are sold and billions of dollars are amassed annually by chasing trends in publishing.

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