Self-publishing used to mean forgoing the resources of traditional publishing and running your entire independent enterprise by yourself. Thanks to technology and the increased connectedness allowed by the Internet, indie authors now have access to experts, marketplaces, and readers. What's not to like?
Amanda Hocking’s story might strike some as a one-off or a product of luck, but it's not. Her success was a product of great writing and smart decision making. And since she was a self-published author, she got to call all the shots.
It may seem like marketing your book is an uphill battle, especially for new authors, but if you stick with it and have an organized plan, you can gain momentum — and ideally, more book sales!
As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.
This is the fourth entry in a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: Amazon optimization.