Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.
When embarking on his Kickstarter campaign, author Chuck Miller spent a lot of time looking at other campaigns for ideas. He checked all the boxes, from producing videos to getting creative with donor rewards, on his way to achieving his goal.
John Locke's story of success selling his self-published books, and the scandal it kicked up, provides multiple lessons on why the best way to long-term success is writing quality books and putting in good, honest hard work.