To move forward with your bookselling, you may need to go back to the basics of marketing and create a plan that defines your mission, objectives, strategies, and tactics.

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For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

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"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

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If you want to become part of the news cycle, you need to have something newsworthy happening. You also need to be proactive in positioning yourself and be able to tell your story.

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Crowdfunding has become a useful resource for independent authors. These keys to crowdfunding will help you on your way to success.

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Part two of our school assemblies series focuses on getting speaking gigs and what you can do to maximize book sales and positive promotion when you get them.

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