How To Promote

Here are some affordable book promotion tips, advice, tools and tricks that really work to help you market and sell your books.

Hunter S Thomson headshot

People Judge Your Book By Your Headshot

The goal of your author headshot is to cement your brand. At all times you should be asking yourself, "What kind of image am I trying to project to the world?"
sell fiction

Alternative Ways to Sell Fiction

If you expand your marketing activity to include sales through venues other than bookstores, you are more likely to reach your target buyers where and when they shop.
social media mistakes

Three Social Media Mistakes For Would-Be Authors

Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.
Chuck Miller crowdfunding

How Crowdfunding Helped Tell The Story Of Little Roo

When embarking on his Kickstarter campaign, author Chuck Miller spent a lot of time looking at other campaigns for ideas. He checked all the boxes, from producing videos to getting creative with donor rewards, on his way to achieving his goal.
book trailer

Creating A Low-Cost Book Trailer

Creating videos can be as satisfying as writing books, so don’t be afraid to extend your communication outreach to new dimensions by producing an inexpensive, but compelling, book trailer.
business plan

A Novel Approach To Writing A Business Plan

You might not be familiar with the process of writing a business plan, but you can tell a story. Why not put that talent to use for your vision statement for 2020?
John Locke

The Lessons Of John Locke’s Self-Publishing Career

John Locke's story of success selling his self-published books, and the scandal it kicked up, provides multiple lessons on why the best way to long-term success is writing quality books and putting in good, honest hard work.

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