Online Marketing

Best-practices to smarten-up your online book marketing

Every week on The HostBaby Blog, we post new web and social media tips for artists. You’ll learn how to grow your email list, how to get readers to interact with your online content, how to draft newsletters that convert to sales, how to optimize your site for search, and more. For those of you who haven’t been keeping tabs on the HostBaby Blog…

Here are the most recent HostBaby Blog articles:

1. Are your Facebook posts irrelevant? 2. Your headlines are annoying. Here’s how to make them better.

Web tips and best-practices to smarten-up your online book marketing

NYC's "book row" once boasted over 40 bookstores. Now there's only one. Watch the video to learn how Strand Books maintains its conversation with customers. NYC's "book row" once boasted over 40 bookstores. No longer. Now there's only one: Strand Books. How have they stayed in business when all others failed? They credit social media, particularly Twitter (plus a little help from actor/writer/teacher James Franco).

Best-practices to smarten-up your online book marketing

Every week on The HostBaby Blog, we post new web and social media tips for artists. You’ll learn how to grow your email list, how to get readers to interact with your online content, how to draft newsletters that convert to sales, how to optimize your site for search, and more. For those of you who haven’t been keeping tabs on the HostBaby Blog…

Here are the most recent HostBaby Blog articles:

1. Six Spring Cleaning Tips for Your Website 2. What if I don’t rank for my own author name in Google?

Sometimes the best way to learn how to do something is to just sit back and watch someone else do it well. Really really well. If you're an author wondering how to use social media, blogging, or other online tools to build your readership, why not study up on the Internet's most influential writers? Watch their moves. See how they keep things interesting for their followers over the long-haul. Listen to their tone. Jason Diamond, who put this list together for Flavorwire, says:

These aren’t the writers who have hundreds of thousands of Twitter followers but only tweet when they have a book come out, or the ones who write a guest blog post every year to get their names back into the conversation. Some are young authors, others are firmly established. Some of them are publishing industry veterans or new media superstars who want to use their clout (or Klout) to talk up writers they love, while others command small armies via their Tumblrs. Some start hashtag trends, while others have scored book deals with their clever tweets.

Have you checked out The HostBaby Blog? This month's web tips for authors include best-practices to smarten-up your online book marketing.

Good news for authors! A new version of Twitter has recently launched that gives writers on the popular social network a few new promotional opportunities.