social media mistakes

Three Social Media Mistakes For Would-Be Authors

Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.
Chuck Miller crowdfunding

How Crowdfunding Helped Tell The Story Of Little Roo

When embarking on his Kickstarter campaign, author Chuck Miller spent a lot of time looking at other campaigns for ideas. He checked all the boxes, from producing videos to getting creative with donor rewards, on his way to achieving his goal.
promote poetry

How To Promote Poetry on Social Media

If you’re preparing to promote your poetry, these social media forums will open up new worlds and connect you with readers and groups likely to revel in your words.
new author

Five Simple Marketing Ideas Every New Author Can Use

It may seem like marketing your book is an uphill battle, especially for new authors, but if you stick with it and have an organized plan, you can gain momentum — and ideally, more book sales!
email list

Is Your Email List Your Greatest Asset As An Author?

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.
Amazon optimization

Amazon Optimization: My Self-publishing Experience, Part 4

This is the fourth entry in a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: Amazon optimization.
social media

Share Your Authentic Self On Social Media

When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.

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