email list

Is Your Email List Your Greatest Asset As An Author?

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.
Amazon optimization

Amazon Optimization: My Self-publishing Experience, Part 4

This is the fourth entry in a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: Amazon optimization.
social media

Share Your Authentic Self On Social Media

When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.
book marketing

Book Marketing and Social Media Promotion: My Self-Publishing Experience, Part 2

This is the second part of a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: marketing.
need a blog

I’m An Author… Do I Need A Blog?

Some say authors should blog for the simple reason that it helps you write more consistently. Blogs build connections and experience. They also take time away from your other activities — like writing your next book. So... do you need a blog?
Tumblr

How To Use Tumblr To Promote Your Book

Tumblr is a huge (and growing) platform that is an interesting mix of social media and micro-blog. It’s perfect for authors looking to promote their books.
author website

Your Author Website Must Have…

For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

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