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When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.

Here’s a little-known fact for new, aspiring, self-published authors: The holiday season may not be the best time to publish.

As I've received lots of comments on our new BookBaby guide, the Hybrid Author Game Plan, I thought I'd clarify some misconceptions about hybrid publishing might work in practice for our authors. Jeffrey H. wrote: "Read your article, but I think it is somewhat misleading if one is trying to submit to magazines, and journals and publications—be it short stories, poetry, whatever. These publications typically demand unpublished manuscripts—they do not want to even consider something that is already out there." You’re spot on correct about the use of the same content. My thought about the "hybrid" nature of publishing is to use different content in each publishing path.

My new eBook, The End – Now What?!, is full of budgeting, manuscript, and publishing advice for authors on the self-publishing track. Believe me, I know, getting your book published can be a long and daunting process. I’ve talked to hundreds of authors from all walks of life about their self-publishing experiences, both the good and not-so-good journeys. I've combined dozens of their stories in this book, along with some great tips and tricks from New York Times bestselling authors Hugh Howey and Dani Shapiro. Download your free copy today!

I’m still getting emails about our recent guide, The Hybrid Author Game Plan. I think it really struck a chord with a lot of authors contemplating their publishing path. Publishers are, in my mind, getting unrealistic in their expectations for new authors. It takes time for an author to build a following and loyal audience. I would say even “modest” sales should be quite encouraging for you! Whether or not you keep the eBook rights – or decide to self publish both print and eBooks – for your next book, I would give BookBaby a serious look.