on-air interview

Make The Most Of Your On-Air Interview

Being prepared and flexible are two keys to success in an on-air interview. But remember, what makes a good guest for the show does not always make a good show for the guest.
books as promotional products

Why Companies Should Use (Your) Books As Promotional Products

Books are tasteful, customizable, and convey a touch of class to a promotional effort — so why not pitch your books as promotional products to corporate buyers?
need a blog

I’m An Author… Do I Need A Blog?

Some say authors should blog for the simple reason that it helps you write more consistently. Blogs build connections and experience. They also take time away from your other activities — like writing your next book. So... do you need a blog?
book buyers

Find More Book Buyers By Expanding Your Target Audience

Finding new book buyers is the lifeline to long-term sales and revenue. Expand your audience by defining ancillary markets that want the information in your book.
media coverage for your book

How To Get Media Coverage For Your Book

There is no one-size-fits-all marketing solution, but that doesn’t mean marketing your book is impossible. The media can still be a powerful partner, and here are five ways to get media coverage for your book.
book launch party

10 Tips for Hosting a Successful Book Launch Party

You’ve written your book and completed the hard work of producing it. Now, it’s time to release it to the world. In other words, it’s time for a book launch party.
author brand

Your Author Brand: What It Is And Why You Need One

"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

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