new author

Five Simple Marketing Ideas Every New Author Can Use

It may seem like marketing your book is an uphill battle, especially for new authors, but if you stick with it and have an organized plan, you can gain momentum — and ideally, more book sales!
first-time authors

Marketing Planning For First-Time Authors

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
book marketing

Book Marketing and Social Media Promotion: My Self-Publishing Experience, Part 2

This is the second part of a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: marketing.
book marketing success

The Equation For Book Marketing Success

Here's a formula to help you make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative approach to book marketing success that is adaptable to your personality and genre.
independent writers

What Independent Writers Can Learn From E L James

The Fifty Shades phenomenon would not have happened were it not launched as a self-published series. There are many lessons for independent writers in E L James' success story.
on-air interview

Make The Most Of Your On-Air Interview

Being prepared and flexible are two keys to success in an on-air interview. But remember, what makes a good guest for the show does not always make a good show for the guest.
books as promotional products

Why Companies Should Use (Your) Books As Promotional Products

Books are tasteful, customizable, and convey a touch of class to a promotional effort — so why not pitch your books as promotional products to corporate buyers?

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