Book Publicity

Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.

Amanda Hocking’s story might strike some as a one-off or a product of luck, but it's not. Her success was a product of great writing and smart decision making. And since she was a self-published author, she got to call all the shots.

A lot of things factor into book sales, but part of the problem might be the marketing message and positioning of your book. These tips can help sort this out before, and even after, your business book has launched.

A sales pitch, no matter how you dress it up, sounds like a sales pitch. And who likes being sold to? Premium cable channels and the DVR industry have been built on the premise that nobody wants to watch commercials. The same is true for social media updates; fans and followers who have chosen to follow you and see your posts are like everybody else: they don’t want a sales pitch. They want to be engaged. They want to be entertained. They want to get to know you.

The BookBaby Spotlight podcast recently hosted Julie Beddingfield, owner and manager of Inkwood Books. Beddingfield shares her strategy for bookselling in the age of COVID as well as what she looks for and expects from authors who want her to sell their books.

A website is an essential tool in an author’s marketing toolbox. In addition to serving as the online home for your book, it’s great for marketing, promotions, and building a community.

Everyone is blogging these days, from unknown authors to literary legends—and you should be too. But since blogging has become ubiquitous as a book-promotion tool, it's important to do things right! Here are 7 ways to make sure your blog has a positive impact on your writing career.