Book Publicity

Part two of our school assemblies series focuses on getting speaking gigs and what you can do to maximize book sales and positive promotion when you get them.

So you finished your book. Congratulations! That's a major accomplishment. Now it's time to put together all the stuff you'll need to help you sell your book once it's published, including...

1. A short book description

There are a handful of reasons you'll need a short, compelling book description (one or two sentences at most): as a soundbite in interviews, as a teaser on your website, as the hook in your press materials and communications with folks in the publishing industry, and maybe even as the tagline in your email signature!

2. A longer book description

Once you've hooked 'em with the soundbite, they'll want to read more.

If you could have lunch with a successful author or publisher, would you do it? Think of a writing conference as that lunch on a much larger scale.

Galleys, or advanced reader copies, are important to your book promotion, and so is your galley letter. You want to put your best foot forward with reviewers and by following these tips, you'll be off to a good start.

Creating videos can be as satisfying as writing books, so don’t be afraid to extend your communication outreach to new dimensions by producing an inexpensive, but compelling, book trailer.

My inbox has been filling up over the summer months, so it's high time for another edition of the BookBaby mailbag. From finding readers and getting reviews, to high-tech crafting and taking the plunge, our community spans the gamut, and there's lots to be learned!

When it comes time to market your book, it's important to understand how readers choose books so you can deliver the right message to the right readers.