Book Publicity

Some say authors should blog for the simple reason that it helps you write more consistently. Blogs build connections and experience. They also take time away from your other activities — like writing your next book. So... do you need a blog?

There are a lot of variables that go into a book launch – there isn't a single template that will work for everyone – but consider approaching your book launch timeline in three phases.

Updated August 2017. If you're self-publishing or releasing a book through a small press, being pampered isn't usually part of the equation; you'll have to take the lead on planning your own launch party. But don't get fever chills; it's not all that different from throwing a Super Bowl party, only YOU are the main attraction and hopefully drunk men won't be screaming at you if you drop a word or don't annunciate clearly during your reading.

The Fifty Shades phenomenon would not have happened were it not launched as a self-published series. There are many lessons for independent writers in E L James' success story.

Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

If you’re promoting a Young Adult novel, these links and pages will get you connecting with online groups and forums likely to embrace your title.

Here's a formula to help you make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative approach to book marketing success that is adaptable to your personality and genre.