Book Publicity

It may seem like marketing your book is an uphill battle, especially for new authors, but if you stick with it and have an organized plan, you can gain momentum — and ideally, more book sales!

The Self-Publishing Survey conducted by BookBaby focused on revealing the most successful book marketing strategies for self-published independent authors.

Updated August 2017. If you're self-publishing or releasing a book through a small press, being pampered isn't usually part of the equation; you'll have to take the lead on planning your own launch party. But don't get fever chills; it's not all that different from throwing a Super Bowl party, only YOU are the main attraction and hopefully drunk men won't be screaming at you if you drop a word or don't annunciate clearly during your reading.

Updated February 2018.. Enlisting a book discovery service promoting cheap or free eBooks to a subscriber list – or helping you to boost your own social media efforts – is one way to get reviews, grow your social network, and find readers.

As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

Creating videos can be as satisfying as writing books, so don’t be afraid to extend your communication outreach to new dimensions by producing an inexpensive, but compelling, book trailer.

Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review.