There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
There’s a blazing hot sun parked overhead and you can hear the kids splashing in the pool. Your backyard grill is fired up and ready to go, while the dog has settled down for a nap on one of the few patches of cool shade. It’s beginning to look a lot like Christmas. Or at least it should for self-published authors who want to take advantage of the holiday selling season to launch and sell their next books. And here’s why.
Authors, you need to print galleys before your book launch. No, not THAT kind of galley! Though rowing into a book fair on a ship powered by oarsmen would be an impressive way to launch your book. Galleys, or advanced reader copies (ARCs), are printed versions of your book that you will give away for free to reviewers, bloggers, distributors, retail buyers, and other industry contacts.
There are a lot of variables that go into a book launch – there isn't a single template that will work for everyone – but consider approaching your book launch timeline in three phases.