creative thinking

Creative Thinking Can Open New Possibilities

Unexpected events impact our marketing plans. That is to be expected. Lessons learned from a calamity that occurred just over 100 years ago can help us evolve even stronger today.
promoting a podcast

Creating And Promoting A Podcast

Thinking of producing a podcast to promote a book or build your author platform? This advice can help you get through the basics of creation and promotion.
marketing copy

Nine Ways to Write More Persuasive Marketing Copy

Effective marketing copy must be customized for the intended consumer. Use these nine tips to help you write persuasive marketing copy when you promote your books.
non-bookstore market

Be SMART In Your Approach To The Non-Bookstore Market

You might look at the non-bookstore market for your books and think, “Is there a place for me in that market, or is it too big?”
Hunter S Thomson headshot

People Judge Your Book By Your Headshot

The goal of your author headshot is to cement your brand. At all times you should be asking yourself, "What kind of image am I trying to project to the world?"
sell fiction

Alternative Ways to Sell Fiction

If you expand your marketing activity to include sales through venues other than bookstores, you are more likely to reach your target buyers where and when they shop.
social media mistakes

Three Social Media Mistakes For Would-Be Authors

Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.

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