A pre-sale period gives you an opportunity to build a foundation for your book’s success. Without spending the time and energy to make sure that foundation is ready, your book sales will suffer.
You’ve written your book and completed the hard work of producing it. Now, it’s time to release it to the world. In other words, it’s time for a book launch party.
Galleys, or advanced reader copies, are important to your book promotion, and so is your galley letter. You want to put your best foot forward with reviewers and by following these tips, you'll be off to a good start.
There are a lot of variables that go into a book launch – there isn't a single template that will work for everyone – but consider approaching your book launch timeline in three phases.