"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.
What’s holding you back from sharing your message with the world? Too many people end up pouring their heart, soul, time, and money into pursuing their publishing dreams, only to realize they're actually missing a...
If you're a self-published author or you've got a book out on a small press, you're probably not going to embark upon a national reading tour on someone else's dime. Heck, even if your book was published by FSG you might not get any financial or logistical help when it comes to planning a book tour. No, you're going to have to organize and pay for your own book tour, the D.I.Y. way. Now you're wondering, "Is it worth the effort? Will I sell any books? What are some common book tour mistakes, and how can I avoid them?" Plenty of authors have booked successful multi-city reading tours on their own. Lucky for us, some of them have written all about their experiences.
Blogging is tremendous fun, and pretty engaging even if you don’t love your topic. Well, this is true most of the time... Here's how to generating new blog ideas when you're stumped.
Using a generator called "ClicktoTweet," bloggers are able to highlight specific text within their blog posts (like a cool quote or great one liner) and tweet it out to the cyber universe, directing traffic back to said blog.
If you want to build a large online readership and effectively promote your book through social media, there are three very important things to remember, no matter which social networks you’re using.