How To Promote

Here are some affordable book promotion tips, advice, tools and tricks that really work to help you market and sell your books.

book launch party

10 Tips for Hosting a Successful Book Launch Party

You’ve written your book and completed the hard work of producing it. Now, it’s time to release it to the world. In other words, it’s time for a book launch party.
book marketing

Book Marketing and Social Media Promotion: My Self-Publishing Experience, Part 2

This is the second part of a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: marketing.
money from your poetry

Who Says Rhyme Doesn’t Pay?

One tactic to selling and making money from your poetry is to pursue outlets other than bookstores. This post can help you think creatively about how to make a dime selling rhyme.
new author

Five Simple Marketing Ideas Every New Author Can Use

It may seem like marketing your book is an uphill battle, especially for new authors, but if you stick with it and have an organized plan, you can gain momentum — and ideally, more book sales!
first-time authors

Marketing Planning For First-Time Authors

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
social media

Share Your Authentic Self On Social Media

When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.
email list

Is Your Email List Your Greatest Asset As An Author?

As an author, you might wonder why you'd need to build an email list. Short answer: email lists make things happen. But you need to engineer that by engaging, creating a platform for interaction, and building your tribe.

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