You’ve written your book and completed the hard work of producing it. Now, it’s time to release it to the world. In other words, it’s time for a book launch party.
This is the second part of a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: marketing.
There’s a blazing hot sun parked overhead and you can hear the kids splashing in the pool. Your backyard grill is fired up and ready to go, while the dog has settled down for a nap on one of the few patches of cool shade. It’s beginning to look a lot like Christmas. Or at least it should for self-published authors who want to take advantage of the holiday selling season to launch and sell their next books. And here’s why.
There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
It may seem like marketing your book is an uphill battle, especially for new authors, but if you stick with it and have an organized plan, you can gain momentum — and ideally, more book sales!