How To Promote

For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

If you’re promoting a Young Adult novel, these links and pages will get you connecting with online groups and forums likely to embrace your title.

Never heard of Pinterest? Don't feel bad; most folks haven't yet. But the social network that allows users to post interesting links and images to a virtual pinboard is growing quickly, and it can...

Corporate buyers do not want to buy your books — they want to use your content to solve a business problem. With that awareness, what preparation must you consider before you can reach a deal that satisfies all parties?

Almost half of the American population uses TikTok, and plenty of indie authors have found a way to use TikTok to sell books.

Whether illusory cost-savings or to thwart employee theft, the strange practice of ending product prices in “99” is a relic from the 1880s.

Books are tasteful, customizable, and convey a touch of class to a promotional effort — so why not pitch your books as promotional products to corporate buyers?