BookBaby Blog

How to write, self-publish, and market your books.

How To Promote

Looking for book promotion tips? These posts offer advice, tools, and tricks to help with your book marketing and book selling.

Author negotiating a large book sale with a corporate buyer at a meeting table

15 Rules for Negotiating a Large Book Sale

Estimated reading time: 9 minutes Most of us have at one time interviewed for a job. And if you’re reading this article, the odds are that you’ve published a book,...
Author optimizing their Amazon book page meta description for better search visibility

Optimizing Your Amazon Meta Description

Estimated reading time: 5 minutes Your Amazon book listing seems like it would be front-and-center for millions of shoppers every day. Yet when you think of your book as a...
Amazon Metadata Mistakes Indie Authors Make

Amazon Metadata Mistakes Every Indie Author Must Avoid

Estimated reading time: 5 minutes Have you ever wondered why two nearly identical books: same genre, same high-quality cover, same general concept, can perform wildly differently on Amazon? One might...
Use Email Marketing to Sell More Books

How to Use Email Marketing to Sell More Books Directly to Readers

Table of Contents: • Email matters more than social media • Build an email list with BookBaby Bookshop • Create email content that converts • Drive people to subscribe to your emails (and keep them there) Email marketing is...
Examples of Book Advertising That Drive Sales

Examples of Book Advertising That Drive Sales

Estimated reading time: 5 minutes Selling thousands, or even millions of books, isn’t just luck — it’s the result of smart book advertising strategies. Smart self-published authors are proving that...
How Authors Can Ask Smarter Questions for Better Answers (and Marketing Results)

How Authors Can Ask Smarter Questions

Estimated reading time: 9 minutes As an independent author, you should know that answers are less important than questions. How can that be? Because if you ask the wrong questions,...
Affordable Book Advertising for Self Published Authors

Affordable Book Advertising Tips

Estimated reading time: 5 minutes Did you know that as a self-published author, you can retain anywhere from 50–85% of your book royalties? That opens up incredible potential for you...

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