Online Book Marketing

One of your big promotional goals as an author is to attract readers to YOUR OWN WEBSITE, a place — unlike social media platforms — where you can control the user experience.

Get HostBaby's FREE guide about 10 easy-to-do website improvements

Once you've set up a professional author website, you're going to want to use it to attract new readers and keep your existing audience interested in your writing life. Sadly, many authors neglect the most important aspects of web optimization and configuration. If you're one of those authors, don't fret. Our friends at HostBaby have written a free guide to help you make some quick fixes. It's called "The Top 10 Website Optimizations You Should Do Right Now." This free guide consists of 10 easy-to-implement tips that will help you turn your website into a book promotion machine.

What You’ll Learn:

* How to highlight your site goals * How to reduce page clutter and noise

Web tips and best-practices to smarten-up your online book marketing.

Twitter promotion tips for authors

Twitter is a great way to promote your book, allowing you to share bite-sized content with your readers across the globe. But Twitter can be tricky, too! It took me a few years to really fall in love with Twitter (many of those months spent ignoring it altogether), but now I prefer Twitter to Pinterest, Facebook, and all the other social media platforms I'd just as soon forget. If you’re new to Twitter, I want to help you hurry through the Twitter growing pains — so you can avoid wandering in the Twitterverse wilderness for months or years like I did. To that end, I’ve compiled some articles on Twitter promotion tips, etiquette, and more. Some of them are from CD Baby’s DIY Musician Blog, so they deal specifically with music promotion, but the same concepts can easily apply to books and poetry — just substitute the word "author" for "musician."

Video is one of the most powerful marketing tools that an author can utilize. And through websites like YouTube and Vimeo, authors can build an audience and reach the masses through streaming and sharing video content.