How To Get Holiday Book Sales: Part I
It may not feel like the holidays are just around the corner, but if you’re planning to drum up holiday book sales this year, it’s time to put these plans and strategies to work.
Harness Social Media To Sell Books
No matter what you write or how you choose to publish, authors can agree on one thing: social media has redefined the way books can be promoted.
Facebook Ads: My Self-Publishing Experience, Part 10
“How do I promote my book?” It’s a great question, especially when many classic options (book readings/signings/release parties/school assemblies) are not possible. This is where Facebook ads come in handy.
Three Social Media Mistakes For Would-Be Authors
Social media is a key element of many authors' marketing plans, but you're making a mistake if you focus on book sales — especially right out of the gate. Start early, take it seriously, be social, and you may find success promoting on social media.
How To Promote Poetry on Social Media
If you’re preparing to promote your poetry, these social media forums will open up new worlds and connect you with readers and groups likely to revel in your words.
Amazon Optimization: My Self-publishing Experience, Part 4
This is the fourth entry in a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: Amazon optimization.
Share Your Authentic Self On Social Media
When you’re building your social media strategy, it’s a bad idea to focus on self-promotion. That’s not why readers use social media. They do it for connection, not for commerce. When it comes to social media, you need to be authentic.

















