BookBaby Blog

How to write, self-publish, and market your books.

Book Promotion & Publicity

From book launches to digital ads, in-person events to social media, email lists to author newsletters, these strategies and ideas will get your book in front of as many potential readers as possible.

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Do I Need a Book Publicist?

Are you struggling promoting your book? Weigh the advantages and disadvantages of hiring a book publicist to expand your reach and sales.
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Social Media For Authors

This collection of BookBaby Blog posts features tips to help you optimize your promotional and professional exploits on social media.

How to Take Good Author Photos

How to Take a Great Author Photo

  I found this funny image on the Tumblr blog for Powell's City of Books — and it got me thinking: how DO you take a great author photo?

7 key elements of a captivating author photo

If you want to take good author photos, keep the following things in mind: 1) The vibe should match your genre.  Be sure the setting, colors, clothing, and mood of your photo are appropriate for your writing style. If you're a horror, suspense, or crime writer, Bermuda shorts and a baseball cap might not be the best choice.
book sales

Getting Book Sales As The Holidays Approach: Part III

When it's time to really get your holiday book marketing and sales going, these actions can help you get the word out during the prime gift-shopping season.
Full body photo of pretty young girl sit white platform meditation pose wear trendy brown outfit isolated on blue color background. - "How to Sell More Books With Less Stress"

How to Sell More Books With Less Stress

The opening lines of Billy Joel’s song “An Innocent Man” reflect the way some — perhaps most — authors feel about book marketing: “Some people stay far away from the door if there's a...
book subscription services

Why You Should Put Your Books On Subscription Services

The way readers consume and discover new books is rapidly changing, which is why you should consider making your work available by putting your books on subscription services.

Your Website is the Hub: Online Marketing for Authors and Writers

Q: What's the easiest and most effective way to promote your book, blog and brand? A: Let your fans do it for you. Your website should be the destination of all your social networking activity....

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