Book Promotion & Publicity

Targeting book clubs is a great way to promote your release. Read on to learn how book clubs work and essential tips on how to approach them.

BookShop — the free direct-to-reader sales-tool created by BookBaby to help independent authors sell more eBooks

In a nutshell, BookShop is your eBook's online home; it provides you with a webpage for your book AND a robust ecommerce solution all in one place. All your book's vital info is showcased within BookShop's elegant design; BookShop takes just minutes to set up; and you can make updates whenever you want. That being said, it's not like you're going to just turn the switch and start selling millions of eBooks through BookShop overnight (unless you already have millions of readers eagerly awaiting your next release). Yes, BookShop makes your job as an author easier (allowing you to streamline some of your promotional and retail efforts), but it can't do all the work for you. That's why we put together this list of ways to make sure you're getting the most out of BookShop — because when you're promoting your book effectively, we want you to be set up to capture every sale possible.

12 ways to boost your book sales with BookShop

If you're going to use printed books to promote your self-published title – we've got ideas for how to put 100 of them to work for you.

Are you in need of marketing guidance? These digital marketing strategies for self-published authors can get you started with your online book marketing.

Let’s get your book marketing healthy and thriving this year. Here’s what the doctor recommends.

When selling books, it's important to remember that readers do not buy the tangible elements of a book, they buy the (sometimes) intangible benefits they receive from reading. They buy what your book will do for them.

As a writer, you should be promoting your book on Twitter. It really is a great tool for meeting other writers, editors, agents.