BookBaby Blog

How to write, self-publish, and market your books.

Book Promotion & Publicity

From book launches to digital ads, in-person events to social media, email lists to author newsletters, these strategies and ideas will get your book in front of as many potential readers as possible.

book launch party

10 Tips for Hosting a Successful Book Launch Party

You’ve written your book and completed the hard work of producing it. Now, it’s time to release it to the world. In other words, it’s time for a book launch party.
career as a self-published author

Five Things You Need As You Begin A Career As A Self-Published Author

The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.
Social Media For Authors word cloud

Social Media For Authors

This collection of BookBaby Blog posts features tips to help you optimize your promotional and professional exploits on social media.
woman making a book marketing plan

Avoid A Book Marketing Plandemic in 2023

Let’s get your book marketing healthy and thriving this year. Here’s what the doctor recommends.
promote a horror book

How To Promote A Horror Book on Social Media

If you’re preparing to promote a horror book, these social media sites and forums will open the crypt and connect you with groups and forums likely to devour your title.

7 Ways to Sell More Books with Pinterest

[Note: This post was written by guest contributor Beth Hayden, a social media expert and author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.]

Pinterest may be the hottest ticket in town these days — but what are the best ways to use it to promote your book? How can you create targeted, effective Pinterest campaigns, so pinning doesn’t turn into a time-wasting social media sinkhole?

First things first — for a primer on what Pinterest is and how to begin leveraging it as an author, read this great post by BookBaby’s own Chris Robley. Now that you’ve got the basics down, I’m going to share a little secret about Pinterest marketing for authors. Here’s the trick: When you market yourself and your books on Pinterest, you must take every opportunity to drive users back to your Amazon, the iBookstore, or Barnes & Noble sales pages so people can quickly and easily buy your book. You can put links to your book’s sales pages in the description field for pins or pinboards, and in your Pinterest profile.
promoting your book

Start Promoting Your Book Now!

There are dozens of things you can work on to start your book promotion before you finish writing your book. I’ll focus on the three most important areas that require authors’ attention from the get-go.

Recent Articles