BookBaby Blog

How to write, self-publish, and market your books.

Book Promotion & Publicity

From book launches to digital ads, in-person events to social media, email lists to author newsletters, these strategies and ideas will get your book in front of as many potential readers as possible.

book launch

Book Launch Ideas for a Successful Event

Over the years, I’ve collected thousands of book launch ideas. Here are 10 of the most important things you SHOULD DO to create a successful event.
book marketing

Book Marketing and Social Media Promotion: My Self-Publishing Experience, Part 2

This is the second part of a 10-part series in which I detail the entire experience of self publishing my book. The goal is to offer tips and strategies so you can learn from my successes and mistakes. This week: marketing.
promote poetry

How To Promote Poetry on Social Media

If you’re preparing to promote your poetry, these social media forums will open up new worlds and connect you with readers and groups likely to revel in your words.
people book shopping at an open-air market

15 Book Promotion Ideas to Boost Your Sales and Reach

Looking for creative and effective ways to promote your book? We've got book promotion ideas that will help you reach a larger audience.
book sales on Amazon

Choosing The Best Categories For Your Book Sales on Amazon

One of the most powerful things you can do to improve your book sales on Amazon is to choose the best category for your book. It is amazing what a few tweaks and changes can do for your book rankings! Within just a few days of optimizing one of my books, it hit #1 on Kindle for its category.
first-time authors

Marketing Planning For First-Time Authors

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
promote a horror book

How To Promote A Horror Book on Social Media

If you’re preparing to promote a horror book, these social media sites and forums will open the crypt and connect you with groups and forums likely to devour your title.

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