BookBaby Blog

How to write, self-publish, and market your books.

Book Promotion & Publicity

From book launches to digital ads, in-person events to social media, email lists to author newsletters, these strategies and ideas will get your book in front of as many potential readers as possible.

How to Approach Writing Contests for Maximum Success

How to Approach Writing Contests for Maximum Success

Writing contests are fantastic opportunities for aspiring authors to improve their skills, gain recognition, and potentially even win prizes. At the same time, being successful in these contests involves more than just submitting a...
A Guide to Global Book Publishing

A Guide to Global Book Publishing and Promotion

Estimated reading time: 13 minutes Are you looking for a reliable, proven way to increase your book’s reach and exposure? Publishing to an international audience could be the perfect solution....
How Authors Can Maximize Their ROI: Return On Ideas

How Authors Can Maximize Their ROI: Return On Ideas

Estimated reading time: 5 minutes Publishers and authors need to innovate regularly in order to create new value for their customers. But innovation in itself should not be the final...
How to Sell Books Everywhere (Not Just Bookstores)

How to Sell Books Everywhere

Estimated reading time: 3 minutes As a self-published author, getting your book into a bookstore is a great feat. But the impact of your book shouldn’t stop at bookstores, as...
Who Says Rhyme Doesn’t Pay?

Who Says Rhyme Doesn’t Pay?

Many poets believe selling their poetry is as hard as, well … selling poetry. But if you look beyond the bookstore, you can find many sales opportunities. This article provides ideas and examples of...
first-time authors

Marketing Planning For First-Time Authors

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
"How to Market a Self-Help Book to Boost Sales" Photo of young woman reading impressum for book that she just grabbed from book shelf. Young woman is spending her free time at bookstore

How to Market a Self-Help Book to Boost Sales

Estimated reading time: 8 minutes Did you know that the personal development industry in the U.S. was valued at $11.4 billion in 2022? This is proof that there is definitely...

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