The iPhone alarm shrieks far too early in the morning. I fumble to turn it off and then switch the TV on with the Comcast app. Brrrrr… it’s freezing. A glance at my weather app confirms it’s the coldest morning of the year thus far. Another phone app controls the heat and I crank it up a few notches. A few minutes later I’m heading downstairs, working the remote starter app to warm up my car. Hm. Do I need to take a lunch? I open my calendar to check today’s schedule…. And so it goes in my wired day. Yeah, I love me some technology! Couldn’t live without it now. And without the relentless advance of technology, companies like BookBaby wouldn’t be around. Yet if you were to ask me what the real secret behind BookBaby’s success is, it wouldn’t have an on/off switch. Last week I offered up the concept of “books without boundaries” and how our approach toward eBook globalization is a pillar of our business. And here’s another one:
People Powered Publishing.
Great content can't reach a large audience without a distribution network. If you're a self-published author, you need book distribution beyond Amazon to cast your net as wide as you can.
What’s the very best thing about my new job as President of BookBaby? That’s easy – it’s getting the chance to interact with the BookBaby community of authors, publishers, editors and many others. It’s hearing from people like Caleb Mason who wrote me last week:
I just wanted to let you know I have used (BookBaby) for all the books I publish under my imprint Publerati and have been very impressed with the helpfulness of your staff there. I recommend you every opportunity I get. I had a notion of what I wanted to do when starting out. But without BookBaby none of what I am doing would have gotten off the ground, so my thanks are genuinely felt. And your staff is among the best I have dealt with anywhere.Caleb founded Publerati in 2011 and quickly assembled an impressive collection of fiction from a diverse group of authors, from debut novelists to writers drawing praise from the New York Times Book Review and Oprah’s O magazine. Publerati proclaims its list of Core Beliefs on its website starting with “A love of writing and reading fosters empathy.”
HERE. And as always, BookPromo is a free package for all BookBaby authors.
A couple of Saturdays ago in the concrete basement of the Jacob Javits Convention Center, I witnessed the future for our BookBaby authors. And it looks mighty bright. This vision came to me while sitting behind BookBaby’s table during the annual uPublishU event, a how-to conference for writers, both striving and thriving. It’s held in conjunction with the gigantic Book Expo America in New York City. Upstairs the usual book people strolled through acres of BEA exhibits on the main convention floor during the last day of the show. Meanwhile I was downstairs in the basement bunker with 800+ writers and exhibitors enjoying lectures and discussions by a who’s who of self publishing. I even moderated a panel featuring indie author superstar Hugh Howey that explored both traditional and self publishing paths.