Steven Spatz

135 POSTS 0 COMMENTS
Steven Spatz is a writer, marketer, and the President of BookBaby, the nation’s leading self publishing services company. Spatz’s professional writing career began at age 13, paid by the word to bang out little league baseball game stories on an ancient manual typewriter for southern Oregon weekly newspapers. His journalism career continued after graduation from the University of Oregon at several daily newspapers in Oregon. When his family took over a direct marketing food business, Spatz redirected his writing and design skills into producing catalogs. The Pinnacle Orchards catalog was named "Best Food Catalog," received dozens of other national awards, and the business grew into one of the nation’s largest gourmet fruit gift businesses. After the company was sold, Spatz continued his direct marketing career with Fortune 500 companies including Mattel and Hasbro. He joined AVL Digital in 2004 to lead the direct-to-consumer marketing teams for music industry-leading brands Disc Makers, Oasis, and CD Baby. After serving as Chief Marketing Officer, Spatz was tapped to lead the company’s new publishing division in late 2014. In 2019, the AVL Digital Management team purchased the New Jersey brands, including BookBaby. The company is headquartered in Pennsauken, NJ (just outside Philadelphia, PA) and meets the printed book and eBook needs of thousands of self-publishing authors around the globe. Spatz lives in Glenside, PA with his two children, a demented cat, and some well-used bicycles. Steven loves to hear from authors, editors, and publishers in the BookBaby community with tales of publishing trials and triumphs. To tell him your story, write to steven@bookbaby.com.
book selling

Creative Inspiration For Book Selling During Quarantine

Excerpted from our guide, Book Marketing In The Age of COVID-19, we have creative ideas for marketing and selling your books as we approach the holidays.
negative reviews

Negative Reviews Are Part Of Life

Negative reviews are part of life, and brushing off criticism is something all creators must know how to do — because most negative reviews don’t matter.
scan your book

BookBaby Can Scan And Digitize Your Existing Book

Looking to breathe new life into your old literary work and scan your book? BookBaby can unbind and remove your book’s pages and perform a precision scan of your old books and create new printed and eBooks for you.
is BookBaby legit

Is BookBaby Legit?

When looking for the right self-publishing company for you, ask the following questions to make sure you're getting the best fit.
self-published book

From Self-Published Book To Indie Film: Booze, Broads, And Blackjack

BookBaby author Carl Nicita's story shows that — with a good story, a good title, a few choice contacts, and some creative promotion — you can achieve your literary dreams as a self-published author.

Can You Rely On Amazon To Distribute Your Books This Holiday?

Excerpted from our new guide, Book Marketing In The Age of COVID-19, we have answers to key questions authors are asking as we approach the holidays.
book marketing

Book Marketing In Quarantine

Authors faced with book signings being canceled and face-to-face events waylaid have had to rethink their book marketing efforts. Some have embraced it, others have faced frustration. Here are some of your stories.

Trending

Recent Articles