Steven Spatz

139 POSTS 0 COMMENTS
Steven Spatz is a writer, marketer, and the President of BookBaby, the nation’s leading self publishing services company. Spatz’s professional writing career began at age 13, paid by the word to bang out little league baseball game stories on an ancient manual typewriter for southern Oregon weekly newspapers. His journalism career continued after graduation from the University of Oregon at several daily newspapers in Oregon. When his family took over a direct marketing food business, Spatz redirected his writing and design skills into producing catalogs. The Pinnacle Orchards catalog was named "Best Food Catalog," received dozens of other national awards, and the business grew into one of the nation’s largest gourmet fruit gift businesses. After the company was sold, Spatz continued his direct marketing career with Fortune 500 companies including Mattel and Hasbro. He joined AVL Digital in 2004 to lead the direct-to-consumer marketing teams for music industry-leading brands Disc Makers, Oasis, and CD Baby. After serving as Chief Marketing Officer, Spatz was tapped to lead the company’s new publishing division in late 2014. In 2019, the AVL Digital Management team purchased the New Jersey brands, including BookBaby. The company is headquartered in Pennsauken, NJ (just outside Philadelphia, PA) and meets the printed book and eBook needs of thousands of self-publishing authors around the globe. Spatz lives in Glenside, PA with his two children, a demented cat, and some well-used bicycles. Steven loves to hear from authors, editors, and publishers in the BookBaby community with tales of publishing trials and triumphs. To tell him your story, write to steven@bookbaby.com.
make the best book

Step #1 To Finding Your Readers: Make The Best Book You Can

Before you embark on a book marketing campaign, you need to make the best book you can. Without professional editing and design, your product won't rise above the other great books in the marketplace.
find your readers

This is How You Find Your Readers: Book Marketing in 2021

If you have designs on publishing and selling a book this year, there's work to do before, during, and after your book launch. My goal is to help guide you through the process so you can find your readers in 2021.
is your book finished

Is Your Book Finished?

How great would it be to have a device to stick into the pages of your book to tell you when it's done? It’s the same for new, inexperienced writers and published authors alike: sometimes it’s hard to gauge when your manuscript is truly finished.
book's back cover

Don’t Forget Your Book’s Back Cover

The 250 words you’ll choose to place on your book’s back cover might just be the most important in your entire book project.
book selling

Creative Inspiration For Book Selling During Quarantine

Excerpted from our guide, Book Marketing In The Age of COVID-19, we have creative ideas for marketing and selling your books as we approach the holidays.
negative reviews

Negative Reviews Are Part Of Life

Negative reviews are part of life, and brushing off criticism is something all creators must know how to do — because most negative reviews don’t matter.
scan your book

BookBaby Can Scan And Digitize Your Existing Book

Looking to breathe new life into your old literary work and scan your book? BookBaby can unbind and remove your book’s pages and perform a precision scan of your old books and create new printed and eBooks for you.

Trending

Recent Articles