Scott McCormick
Facebook Ads: My Self-Publishing Experience, Part 10
“How do I promote my book?” It’s a great question, especially when many classic options (book readings/signings/release parties/school assemblies) are not possible. This is where Facebook ads come in handy.
What Makes A Great Villain?
A great villain can engage an audience, energize a book, and provide a satisfying source of conflict — but the devil is definitely in the details.
Is Your Writing Terrible… Or Is It The Dunning-Kruger Effect?
If you’re feeling like your writing isn’t very good, you might be stuck in the Valley of Despair — smack in the middle of the Dunning-Kruger effect.
Exit Your Narrative Structure And Let Your Characters Breathe
One way to create a memorable story is to take a minute to let your characters breathe. Build a scene where you exit the narrative structure and allow your readers to bond with the characters.
Narrative Structure — Why It’s Important
Formulaic stories are never what you're setting out to create, but understanding narrative structure and the three-act construct are foundational to telling a satisfying story.
Comedy Or Not, Your Story Needs A Good Straight Man
Your story needs a good straight man (or woman) to bring your comedic, heroic, or otherwise unconventional characters into sharper focus.
Successful Book Printing And Distribution: My Self-publishing Experience, Part 9
In the ninth entry in my series about self-publishing, we'll look at how to ensure you get the best possible printed books, how to use them, and how to plan plenty of time for promotion.