Sandra Poirier Smith

Sandra Poirier Smith
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Sandra Poirier Smith is the president of Smith Publicity, Inc. Smith Publicity thrives on making good things happen for authors by helping them build exposure of their work through exposure in print, broadcast and online media. To learn more, visit SmithPublicity.com.

Judging a Book by Its Cover: What Book Publicists—and Media—Want to See on the...

Your book’s cover, back cover, title, sub-title, and author photo need to be professionally executed if you want to secure positive media attention. Each week, Smith Publicity receives over 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get their books featured on television and radio shows, in newspapers or magazines, and/or online/blog outlets. In evaluating if we are a good fit for a project and if we believe we have a good chance of securing positive media attention, we review many factors including the outside or overall look of a book. A book’s cover, back cover, title, sub-title, author photo, etc. need to be professionally executed. In some cases, we see these details are not given enough attention. Here is a book cover check list to help understand what we, and the media, look for in a the look of book.

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