Nancy L. Erickson
When writing – be it a short story, an exposé, or marketing copy – there are three questions you should answer before you actually sit down to work. Follow this guide to help clarify and focus your message
Social media marketing doesn't always play to most writers' strengths, but having a plan and a goal can help you effectively market your book on Twitter. Not sure how to begin? Here are nine things to consider. 1. Be a thought leader. You don't always have to come up with original content to establish yourself as a thought leader. Tweet links to current news in your industry to keep your followers up-to-date and show you know what’s going on outside your own four walls.
Do you know how to market with book metadata? You’re a writer, and you probably hate all those geeky computer terms that people toss around when they’re trying to point out something you haven’t done. But metadata is important if you want your book to go far and wide. So what is metadata, and why do you want to take advantage of it?
Traditional publishers have long held an exalted position. They determined who was in and who was out, who was worthy and who was not. They decided what the public could read and what messages or entertainment to issue. They were the gatekeepers of ideas.
If you're an author, you may have come kicking and screaming into the world of social media -- or perhaps you haven't entered it at all. "I don't like social media ... I need more than 140 characters ... It's not communication ... blah, blah, blah... It's time to get over it!