Mickie E. Kennedy
A sales pitch, no matter how you dress it up, sounds like a sales pitch. And who likes being sold to? Premium cable channels and the DVR industry have been built on the premise that nobody wants to watch commercials. The same is true for social media updates; fans and followers who have chosen to follow you and see your posts are like everybody else: they don’t want a sales pitch. They want to be engaged. They want to be entertained. They want to get to know you.
Trying to promote yourself and your writing can seem like a huge, overwhelming task. Wouldn’t it be nice to strategize your plan of attack rather than guest-blogging for every website that will have you or signing up for every social media site willy nilly? Enter the PESO model. The PESO model (Paid, Earned, Shared, and Owned) combines all the best features of PR and marketing to help you create a strategy to promote yourself and your book (or upcoming book). To get started, let’s take a look at exactly what the PESO model is.