BookBaby Blog

How to write, self-publish, and market your books.

Joe Yamulla

Joe Yamulla headshot
Joe is an avid reader, a writer, and the BookBaby Bookshop manager. He reads just about every genre but has a soft spot in his heart for Literary Fiction. Joe holds a BA in English Literature from Franklin & Marshall College and lives in Bryn Mawr, Pennsylvania. In addition to reading, Joe enjoys spending his time with his wife and dogs, CrossFit training, and cheering on the Philadelphia 76ers.
author making a TikTok video to promote her book

How to Use TikTok to Sell Books: 12 Practical Tips

Almost half of the American population uses TikTok, and plenty of indie authors have found a way to use TikTok to sell books.
shopkeeper in a bookstore

How to Get a Self-Published Book into Bookstores

The digital marketplace may be where the bulk of books are sold, but there is value in being present in physical retail locations.
books tied in a holiday bow

Holiday Book Marketing Starts Now!

The holidays will be here before you know it, and now is the time for independent authors to start planning and preparing to take advantage of this busy book-selling season.
Parts of a book that's being opened by multiple hands

10 Important Parts of a Book for First-Time Authors

Set your book up for success by knowing the important parts of a book — front and back matter and everything in between.
Dollars placed inside a book

How Much Do Self-Published Authors Make?

Self-publishing can increase your earning potential compared to traditional book deals. Learn how much authors make by self-publishing.
how audiobooks were once sold: Vinyl, CD, Cassette Tape, and Phone

The Rise and History of Audiobooks

Audiobooks have been around for nearly a century and are constantly evolving. Learn how audiobooks were once sold and their increasing relevance in the digital age.
woman in front of bookshelves in a bookstore

Is It Worth It to Become a New York Times Best Seller?

Does owning the title "New York Times Best Seller" hold up in 2023? Learn about the pros/cons and how to become a New York Times bestseller.

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