BookBaby Blog

How to write, self-publish, and market your books.

Jim Foley

Jim Foley
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Jim Foley serves as President of BookBaby. Over a 20+ year career working in the independent music and publishing industries, Jim and his teams have helped artists and authors bring their work to the marketplace. As a lifelong musician and writer, Jim has deep knowledge and understanding of the challenges and opportunities that exist for creators as they navigate their publishing careers.
7 Ways to Generate Buzz for Your Book This Summer

7 Ways to Generate Buzz for Your Book This Summer

Estimated reading time: 5 minutes Summer is a great time to get your book in front of new readers. People are traveling, relaxing, attending events, joining book clubs, and looking...
BookBaby self publishing platform logo and mission representing 80 years of independent creator support

The BookBaby Difference: Discover the Best Way To Self-Publish a Book

Estimated reading time: 5 minutes At first glance, BookBaby might strike you as an unusual name for a publishing company for independent authors.But once you understand where we come from,...
There’s Nothing Worse Than a Poorly Produced Audiobook

There’s Nothing Worse Than a Poorly Produced Audiobook

Estimated reading time: 3 minutes Let’s be honest: a great audiobook can feel like magic — a story that comes alive in the ears and imagination of a listener. But...
The Year in Book Selling (and the Focus for 2026)

The Year in Book Selling (and the Focus for 2026)

Estimated reading time: 7 minutes In 2025, print books became harder to place in stores — but far more profitable for authors who sold direct to readers. As big retailers carried...
Discover what makes BookBaby different. Built on a legacy of independent creators, BookBaby offers full service self publishing and global distribution.

Owning Your Readers: The Future of Book Selling in 2026 & Beyond

Estimated reading time: 10 minutes If you’ve spent years writing your book, you deserve to sell it in a way that rewards your hard work financially while building your audience...
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Self-Publishing Q&A: More of Your Questions Answered

We've selected a handful of your questions to post here to help keep our readers informed and energized as you embark on your mission to self-publish a book.
Picture of two yearbooks

How to Choose the Best Yearbook Binding

While print quality is essential for a stellar finished product, a high-quality yearbook goes beyond that; it includes a well-designed cover and durable binding.

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