Dana Kaye

Dana Kaye
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Dana Kaye is the owner of Kaye Publicity, Inc., author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box.
bookstore events

Do Bookstore Events Matter?

Most independent authors are trying to reach more readers, sell more books, and create waves. If you plan on doing bookstore events, remember: attracting an audience depends entirely on you.
author brand

Your Author Brand: What It Is And Why You Need One

"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.
stop doing on social media

10 Things You Should Stop Doing on Social Media … Immediately!

As an author embarking on social media promotion, it’s imperative that you develop a content strategy plan and avoid doing things online that will repulse — rather than attract — an audience.

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