Carolyn Howard-Johnson

Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally books for writers including USA Book News' "Best Book" winner for The Frugal Book Promoter. She has been an instructor for UCLA Extension's renowned Writers Program for nearly a decade and favors speaking and getting reviews as the top ways to market a book. Learn more at
book excerpts

Use Book Excerpts To Promote Your Book

Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?
writing career

The Internet Can Be Disastrous For Your Writing Career

The Internet brings unprecedented opportunity, but it can also kill your writing career if you're not careful! Don't let DomainNameInfluence erase the grammar rules you learned in school.
holiday book marketing earth day

Holiday Book Marketing Throughout the Year (it’s not just about Christmas!)

I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

To Pseudonym or Not to Pseudonym

There are benefits to using a pen name, but I believe there are many more downsides to using a pseudonym than upsides.
twitter hashtags

Making Magic With Twitter Hashtags

Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.
Reinvigorate Your Book Marketing

How To Reinvigorate Your Book Marketing

Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.
writers' conferences

Making The Most Of Writers’ Conferences

Writers’ conferences are valuable because they immerse you – if only for a few short days – into your art. They can make you aware of how much you don’t know, how much you need to know to publish and promote, and expose you to things you need to succeed.


Recent Articles