Carolyn Howard-Johnson
Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally books for writers including USA Book News' "Best Book" winner for The Frugal Book Promoter. She has been an instructor for UCLA Extension's renowned Writers Program for nearly a decade and favors speaking and getting reviews as the top ways to market a book. Learn more at HowToDoItFrugally.com.
How to Use Book Excerpts to Promote Your Book
Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?
Holiday Book Marketing Tips for Every Season
I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.
