While a good, professional (human) editor is invaluable to your book – the purchase of manuscript editing software can be another prudent investment.
When writing a travelogue or any piece of descriptive copy, sight is the most obvious of the senses to invoke when depicting a scene in your written work, but your visual descriptions will benefit when you incorporate your other senses to enrich your writing.
For a self-published author, a business plan begins with a mission statement that will help direct your decision making at every stage of the book writing, book promotion, and book selling processes.
For writers, when we talk about author brand we're mostly talking about "voice." Each of us offers a unique experience to readers. But the emotional experience you deliver to readers can also be applied to visuals like your author photo, book covers, and website.