Selling books in large quantity to non-retail buyers may be new territory for you, but you can rely on the same tactics you would in a job interview to help craft your approach.
If you think your book doesn't have competition, reevaluate the potential size of your market opportunity. But more than that, make sure your book offers value from the perspective of your target readers.
There's no such thing as failure, only results you can learn from. Apply this attitude to maintain your passion for selling books.
The process of identifying and pitching book sales to non-retail buyers takes preparation, leg-work, and time. These seven steps outline the process.