Brian Jud
Brian Jud is a book-marketing consultant, Executive Director of the Association of Publishers for Special Sales (APSS) and author of How to Make Real Money Selling Books and Beyond the Bookstore. Contact Brian at brianjud@bookmarketing.com, check out www.premiumbookcompany.com, and follow him on Twitter @bookmarketing.
Why Negotiating A Large Book Sale Is Like A Job Interview
Selling books in large quantity to non-retail buyers may be new territory for you, but you can rely on the same tactics you would in a job interview to help craft your approach.
Is What You Have to Say What People Want to Hear? Find Your Target...
If you think your book doesn't have competition, reevaluate the potential size of your market opportunity. But more than that, make sure your book offers value from the perspective of your target readers.
Develop Your Book Sales Strategy And Tactics
Your book sales strategy will work best when you implement activities that match your skills, goals, inclinations, and budget.
How to Maintain (or Reignite) Your Passion For Selling Books
There's no such thing as failure, only results you can learn from. Apply this attitude to maintain your passion for selling books.
Planning For Book Sales In Uncertain Times
No one knows what will actually happen in 2021. But if you plan, you will be more prepared to grow your book sales.
Seven Secrets To Selling Books As Special Sales
Selling books as special sales — for employee perks, sales incentives, or add-on value — requires you adopt the seven "Cs" to find success.
The Seven Steps Of Book Sales To Non-Retail Buyers
The process of identifying and pitching book sales to non-retail buyers takes preparation, leg-work, and time. These seven steps outline the process.
