Brian Jud

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Brian Jud is a book-marketing consultant, Executive Director of the Association of Publishers for Special Sales (APSS) and author of How to Make Real Money Selling Books and Beyond the Bookstore. Contact Brian at brianjud@bookmarketing.com, check out www.premiumbookcompany.com, and follow him on Twitter @bookmarketing.
target readers

Is What You Have to Say What People Want to Hear? Find Your Target...

If you think your book doesn't have competition, reevaluate the potential size of your market opportunity. But more than that, make sure your book offers value from the perspective of your target readers.
book sales strategy

Develop Your Book Sales Strategy And Tactics

Your book sales strategy will work best when you implement activities that match your skills, goals, inclinations, and budget.
selling books

How to Maintain (or Reignite) Your Passion For Selling Books

There's no such thing as failure, only results you can learn from. Apply this attitude to maintain your passion for selling books.
book sales

Planning For Book Sales In Uncertain Times

No one knows what will actually happen in 2021. But if you plan, you will be more prepared to grow your book sales.
selling books

Seven Secrets To Selling Books As Special Sales

Selling books as special sales — for employee perks, sales incentives, or add-on value — requires you adopt the seven "Cs" to find success.
book sales to non-retail

The Seven Steps Of Book Sales To Non-Retail Buyers

The process of identifying and pitching book sales to non-retail buyers takes preparation, leg-work, and time. These seven steps outline the process.
increase book sales

Increase Book Sales By Asking The Right Questions

Asking and answering the right questions can help you formulate ideas about how to take your book to new markets and become more profitable as you meet the needs of new groups of people.

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