Brian Jud
Brian Jud is a book-marketing consultant, Executive Director of the Association of Publishers for Special Sales (APSS) and author of How to Make Real Money Selling Books and Beyond the Bookstore. Contact Brian at brianjud@bookmarketing.com, check out www.premiumbookcompany.com, and follow him on Twitter @bookmarketing.
How To Expand Your Market To Sell Your Children’s Books
This post lists examples of prospective buyers for children's books. This is by no means an exhaustive list but should stimulate your thinking to find new places in which to sell your book.
How to Reach Your Book Sales Goals This Year
Hopefully, you have the right product, currently available where your buyers shop, priced competitively, and supported with “perpetual promotion.” That's how you reach your book sales goals.
Nine Ways to Write More Persuasive Marketing Copy
Effective marketing copy must be customized for the intended consumer. Use these nine tips to help you write persuasive marketing copy when you promote your books.
Be SMART In Your Approach To The Non-Bookstore Market
You might look at the non-bookstore market for your books and think, “Is there a place for me in that market, or is it too big?”
Alternative Ways to Sell Fiction
If you expand your marketing activity to include sales through venues other than bookstores, you are more likely to reach your target buyers where and when they shop.
Sell Your Book Through All Retailers… Not Just Bookstores
Expand your approach to book sales to include retailers other than bookstores (including online retailers). The more strategic you are about where your book is available, the more likely your target buyers will be to find and buy it.
A Novel Approach To Writing A Business Plan
You might not be familiar with the process of writing a business plan, but you can tell a story. Why not put that talent to use for your vision statement for 2020?
