Brian Jud

You might not be familiar with the process of writing a business plan, but you can tell a story. Why not put that talent to use for your vision statement for 2020?

Creating a distribution channel through non-bookstore retailers is a good way to start your special-sales efforts because it is much like selling through bookstores.

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.

One tactic to selling and making money from your poetry is to pursue outlets other than bookstores. This post can help you think creatively about how to make a dime selling rhyme.

Here's a formula to help you make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative approach to book marketing success that is adaptable to your personality and genre.

Being prepared and flexible are two keys to success in an on-air interview. But remember, what makes a good guest for the show does not always make a good show for the guest.

Books are tasteful, customizable, and convey a touch of class to a promotional effort — so why not pitch your books as promotional products to corporate buyers?