Brian Jud
Brian Jud is a book-marketing consultant, Executive Director of the Association of Publishers for Special Sales (APSS) and author of How to Make Real Money Selling Books and Beyond the Bookstore. Contact Brian at brianjud@bookmarketing.com, check out www.premiumbookcompany.com, and follow him on Twitter @bookmarketing.
Planning For Book Sales In Uncertain Times
No one knows what will actually happen in 2021. But if you plan, you will be more prepared to grow your book sales.
Seven Secrets To Selling Books As Special Sales
Selling books as special sales — for employee perks, sales incentives, or add-on value — requires you adopt the seven "Cs" to find success.
The Seven Steps Of Book Sales To Non-Retail Buyers
The process of identifying and pitching book sales to non-retail buyers takes preparation, leg-work, and time. These seven steps outline the process.
Increase Book Sales By Asking The Right Questions
Asking and answering the right questions can help you formulate ideas about how to take your book to new markets and become more profitable as you meet the needs of new groups of people.
How to Work With a Book Marketing Consultant
One way to help you get a leg up on your book sales is to work with an experienced book marketing consultant. Here's some advice to help you make the most of that relationship.
How To Sell Non-Returnable Books
There are two large markets in which to sell books. One is through bookstores and the other to non-bookstore buyers. Another way to define these two book sale opportunities are Business to Consumer and Business to Business.
How To Negotiate Large-quantity, Non-returnable Sales
Corporate buyers do not want to buy your books — they want to use your content to solve a business problem. With that awareness, what preparation must you consider before you can reach a deal that satisfies all parties?
