Brian Jud

Brian Jud
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Brian Jud is a book-marketing consultant, Executive Director of the Association of Publishers for Special Sales (APSS) and author of How to Make Real Money Selling Books and Beyond the Bookstore. Contact Brian at brianjud@bookmarketing.com, check out www.premiumbookcompany.com, and follow him on Twitter @bookmarketing.
business plan

A Novel Approach To Writing A Business Plan

You might not be familiar with the process of writing a business plan, but you can tell a story. Why not put that talent to use for your vision statement for 2020?
non-bookstore retailers

Selling to Non-Bookstore Retailers

Creating a distribution channel through non-bookstore retailers is a good way to start your special-sales efforts because it is much like selling through bookstores.
first-time authors

Marketing Planning For First-Time Authors

There are two ways first-time authors can plan their book marketing activities. The first is discovery-driven planning, which evolves through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.
money from your poetry

Who Says Rhyme Doesn’t Pay?

One tactic to selling and making money from your poetry is to pursue outlets other than bookstores. This post can help you think creatively about how to make a dime selling rhyme.
book marketing success

The Equation For Book Marketing Success

Here's a formula to help you make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative approach to book marketing success that is adaptable to your personality and genre.
on-air interview

Make The Most Of Your On-Air Interview

Being prepared and flexible are two keys to success in an on-air interview. But remember, what makes a good guest for the show does not always make a good show for the guest.
books as promotional products

Why Companies Should Use (Your) Books As Promotional Products

Books are tasteful, customizable, and convey a touch of class to a promotional effort — so why not pitch your books as promotional products to corporate buyers?

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