Brian Jud
Brian Jud is a book-marketing consultant, Executive Director of the Association of Publishers for Special Sales (APSS) and author of How to Make Real Money Selling Books and Beyond the Bookstore. Contact Brian at brianjud@bookmarketing.com, check out www.premiumbookcompany.com, and follow him on Twitter @bookmarketing.
How to Work With a Book Marketing Consultant
One way to help you get a leg up on your book sales is to work with an experienced book marketing consultant. Here's some advice to help you make the most of that relationship.
How To Sell Non-Returnable Books
There are two large markets in which to sell books. One is through bookstores and the other to non-bookstore buyers. Another way to define these two book sale opportunities are Business to Consumer and Business to Business.
How To Negotiate Large-quantity, Non-returnable Sales
Corporate buyers do not want to buy your books — they want to use your content to solve a business problem. With that awareness, what preparation must you consider before you can reach a deal that satisfies all parties?
Make Inroads Into The Homeschool Market
The homeschool market is a diverse universe made up of manageable — and accessible — segments. And with over two million students, there are opportunities to sell books.
Know Where To Sell Books
Supermarkets and pharmacies are two examples of places you can sell books, even while many bookstores are closed. Depending on your content, there are other outlets to consider. Seize opportunities and remain profitable.
Four Elements Of Strategic Income From Your Book Sales
By focusing on value, variety, volume, and velocity of strategic revenue, you can maximize your sales and profits now and over the long term.
Creative Thinking Can Open New Possibilities
Unexpected events impact our marketing plans. That is to be expected. Lessons learned from a calamity that occurred just over 100 years ago can help us evolve even stronger today.
