Brian Jud
Brian Jud is a book-marketing consultant, Executive Director of the Association of Publishers for Special Sales (APSS) and author of How to Make Real Money Selling Books and Beyond the Bookstore. Contact Brian at brianjud@bookmarketing.com, check out www.premiumbookcompany.com, and follow him on Twitter @bookmarketing.
The Advantages of Book Advertising in Print Media
Estimated reading time: 5 minutes Print media is still alive and well. And with that, it’s a viable option for independent authors who are looking to advertise their books.
A...
Book Marketing for Independent Authors: Avoiding the Coming Plandemic
Estimated reading time: 6 minutes There is a marketing adage that says, “If you fail to plan, you plan to fail.” Unfortunately, most authors and publishers fail to plan. For...
15 Rules for Negotiating a Large Book Sale
Estimated reading time: 9 minutes Most of us have at one time interviewed for a job. And if you’re reading this article, the odds are that you’ve published a book,...
How Authors Can Ask Smarter Questions
Estimated reading time: 9 minutes As an independent author, you should know that answers are less important than questions. How can that be? Because if you ask the wrong questions,...
How to Engage With Readers and Add Value to Your Book
Estimated reading time: 4 minutes When authors complete their manuscripts, they are proud of their work, thinking it will be a blockbuster. That is certainly understandable. However, in the final...
How to Get Free Book Advertising
Estimated reading time: 4 minutes What if there were a way to make your title known to every potential buyer for free? There is, and it’s called word-of-mouth advertising —...
How to Avoid Being Rejected by a Book Distributor
As an independent author, pursuing book distribution is an integral step in getting your book noticed. In the process of finding the right distributor, there are several opportunities to explore.
For example, there are many...
