Authory is a utility that consolidates your published works from multiple websites, organizes and customizes the results, and gathers other useful data. Here’s what I learned using Authory for the first time.
If you are a writer whose work regularly gets published online, especially across various outlets, it can be hard to keep track of what gets published when, how different articles perform on social media, and whether articles published months or years ago are still publicly available. That’s why, when I saw a Twitter ad for Authory, I was intrigued.
On its homepage, Authory claims to give writers “the superpowers you need to take control of your articles, build your own audience and advance your career, regardless of where you publish.” To expand on that, Authory keeps an eye out for your published works online and automatically backs up what it finds. It allows you to custom-organize your published works and sends you regular updates on each article’s social media performance. It also allows people seeing your Authory page to subscribe, so they automatically receive newsletter notifications when your new works are available.
I decided to give Authory a try, and I’ve distilled my experience below. For the record, I have no professional relationship with Authory. Before publication, I sent a late-stage draft of this article to them for a technical fact-check only. All opinions below are my own.
Setting it up
Authory offers a free 14-day trial (an annual subscription runs $96 if you pay in full, or you can subscribe for $10 a month), and this is more than enough time to explore the service and decide whether it works for you. Sign-up is easy with an email account or via your Google, Twitter, or Facebook accounts.
To begin, Authory asks for basic information, including the names and URLs of sites where your work is regularly published. I was a little disappointed that Authory didn’t offer a broader search function, sweeping the whole of the web for pieces with your byline. With several of my writing clients, my articles get republished (with permission) by other outlets I may or may not have ever heard of, and it would be useful to keep tabs on all of those placements as well. But even with this limitation, I was excited to plug my info in and see what happened.
Scouring for content
Within a day or so, I received a notification that Authory had consolidated 258 content items across seven outlets that I wrote for. This was impressive. On my Authory portfolio page, which is designed with a clean aesthetic and is easy to navigate, I was able to search and scroll through many of my past articles, some of which I had recently published and others I hadn’t seen for years.
Cleaning up content
Some articles Authory pulled up looked great the moment I clicked through to them. One or two came back with weird formatting and extraneous characters. Authory makes it easy to edit and clean article text if needed, and images can be added or removed as well.
After having Authory gather my published writing across multiple outlets, I wanted to put the individual pieces into categories for easy viewing. For one potential client, I needed to consolidate my public diplomacy-related writing; for another, my arts and music work. Again, Authory makes this simple to do.
Under the “Collections” menu, you can create and edit custom portfolio pages that adhere to rules you create. Do you want to send somebody an Authory page that shows all of your articles, across different outlets, that deal with a certain keyword? Do you want to only share works you’ve created for three news outlets? Once you define your categories, Authory goes to work and lets you share the results via a custom link or keep the results private for your own reference instead.
Updates and analytics
When it comes to marketing your writing, deciding on future topics, and having a good snapshot of how your works are received by the public, social media statistics can be a great help. Authory makes accessing these analytics surprisingly easy.
With a few clicks on the Analytics page, I was able to isolate my articles for the BookBaby Blog and sort them by total Facebook engagements. I found it helpful and instructive to see that my article “It’s Never Too Late to Start Writing” was top of the list, with nearly twice the engagements as the second-place finisher, “The Writing That Leads To Your First Novel.” Authory’s simple and intuitive interface let me accomplish this in seconds.
I also love that I receive an email notification every time one of my new articles goes live. Authory sees the article, grabs it, and adds it to my relevant portfolios. This feels more convenient, effective, and full-service than semi-alternatives like Google Alerts.
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On its homepage, Authory claims a roster of illustrious users who write for the New York Times, TechCrunch, CBS, Decider, and many other outlets — and with good reason. Particularly for prolific writers who publish in multiple places online, it’s a valuable and intuitive tool.
The ability for Authory to search for articles beyond the specific outlets you specify would be helpful. But despite this limitation, it’s great to not worry about checking multiple websites to see what articles are published and how they are doing — and the ability to share custom collections in a clean and professional way is a great feature. Plus, the fact that my works are automatically backed up, even if their main publisher suddenly goes dark, is an excellent benefit.
For me as a writer — and I suspect many others as well — Authory has a lot to offer. I recommend you check it out and see if it works for you.
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