Enlisting a book discovery service promoting cheap or free eBooks to a subscriber list – or helping you to boost your own social media efforts – is one way to get reviews, grow your social network, and find readers.
Updated February 2018.
Whatever your preferred means of promoting your title, free and bargain book listings could be one way to kick-start your book promotions. As with any promotion, it’s up to you as the author – or whoever is in charge of the book promotion – to vet providers and make the right decisions regarding where to spend money and how to position your book. In other words, we’re not specifically recommending this approach, but if you’re inclined to give this promotion tactic a go to aid in book discovery of your title, here’s a list to set you on your way.
The idea is simple enough: These services give you access to their lists — via email, websites, and social media — for a fee. Most are up front with their subscribers that these promotions are advertorials, and each has its set of criteria. Some services boast stringent editorial input, meaning every title is approved by an editorial staff before being included, while others guarantee placement. This means that, should your book not make the cut at one service, there are others that will probably carry your title.
Here are 15 services that cater to independent authors. An asterisk designates a Friend of BookBaby as listed on the resources page of the BookBaby website.
BookBub is a book marketing and discovery platform that promotes limited-time discounts on eBooks via daily emails to subscribers in various genre categories.
|Your book must be free or discounted at least 50%||Only 10-20% of submissions pass editorial review||Between 222,000-3.7 million depending on genre||Ranges from $66-$4,000|
BookGrbbr is built on the concept of sharing content. When you share your book and someone “Grabbs” the content you’ve shared, BookGrbbr requires them to share the content prior to reading, prompting their friends to do the same all the way up the social media ladder.
|Authors are required to have one or multiple social media profiles||Authors can share excerpts or complete texts and set a cap on downloads||Depends on the outreach of your social network.||$25 a month|
BookLemur delivers free and discounted titles through daily alert emails to its subscriber list and posts eBook features on its Facebook page.
|Your book should be priced between $0-$3.99||Book is screened for approval, must meet promotion criteria||11,000 subscribers + 5,000 Facebook followers||$25+ depending on genre(s)|
BookRaid is a book advertising service that sends discounted book offers to its subscriber list.
|Free or discounted 50% or more; available on Amazon; high quality titles, covers, and descriptions||No mention of a a selection process, but mentions taking “number of reviews or average review rating… into consideration”||No information found||Charged per click based on price of your book|
Bublish is a service that helps authors boost their use of social media with metrics and resources to help authors use and track excerpts from their work to fuel their social marketing efforts.
|Authors are urged to have one or multiple social media accounts||Book must be in .epub format||Depends on the outreach of your social network||$9.99 a month / $99 per year|
Ereader News Today
The longest-running daily ebook newsletter in the industry, Ereader News Today subscribers receive a daily email with books tailored to each subscriber.
|Book must be free or on sale (or <99>among other requirements99>||Book must be available for Kindle, but ENT also promotes for the Nook, iPad, Google Play, and Kobo||Claims 500,000 Facebook followers and 200,000 email subscribers who receive daily updates||Between $35-140 depending on genre and price of your book|
Freebooksy posts a free eBook once a day (at least), covering multiple genres. eBooks are free on the day they are posted. Freebooksy participates in the Amazon Associates Program.
|Your book must be free for the duration of the promotion||Boasts 245,000 Facebook fans||Varies by genre, from 42,000 to 245,000||Varies by genre, from $40 – $200|
Free Kindle Books & Tips
The majority of posts to the KB&T blog provide a mix of free Kindle book offers of discounted or “exclusive” deals, along with Kindle tips to vary the content.
|Must have eight reviews, and a 4 rating at Amazon, plus other requirements||Erotica, get rich quick, and controversial material is generally not accepted||Daily emails go to 150,000, with 600,000 accessing the blog||$25-$100 depending on promotion|
The Fussy Librarian
The Fussy Librarian sends 128,000 subscribers a daily email, though subscribers in specific genres vary.
|Requires at least 10 reviews and a minimum Amazon rating, books priced below $5.99, and editorial approval||Inclusion on searchable data base for 30 days||20,000-128,000 depending on genre||$12-18 depending on genre|
When you submit your book to Goodkindles, it will appear at the top of its home page and be seen by website visitors, newsletter subscribers, and social profile followers.
|Appears that all books are accepted||Books do not need to be on sale||No mention beyond “thousands of readers” will see the promotions||$25 / $35 / $45 depending on the package|
Goodreads is the world’s largest site for book recommendations, with more than 30 million members, 900 million books, and 24 million reviews.
|The Author Program allows anyone with a finished book (preferably published and for sale online) to join||Goodreads offers genre-targeted advertising, including a giveaway program to boost awareness||Varies on user preferences||Free to list a book, paid advertising prices vary|
HotZippy advertises and promotes national best sellers and eBooks written by independent authors through four multi-genre and genre-specific websites.
|Book pricing and length are listed as the primary considerations||All genres are accepted, but horror and romance have genre-specific promotion sites||Promotion is done through four websites||Promotion plans range from $23 to $337 (and more)|
NoiseTrade Books connects authors with readers through the exchange of free eBooks and audiobooks for email addresses.
|All content is free||Readers “tip” whatever amount they want and can share eBook or audiobooks with their social networks||Not listed||NoiseTrade keeps 20% of tips, plus 5% and 30¢ for transaction fees|
Planet Ebooks has social media pages on Facebook, Twitter, Google+, and Pinterest targeted to Kindle owners.
|Available to anyone promoting a Kindle book||No email list; only for Kindle books||Claims 130,000 Facebook followers (no mention of other platform numbers)||$19.95/$29.95 (Free eBooks); $29.95/$59.95 (Non-free eBooks)|
Riffle Select is a service that connects authors and new readers through limited-time eBook deals. Subscribers sign up to receive daily emails featuring free and discounted eBook titles across a variety of genres.
|Your book must be free or discounted by at least 50%||Not all books are selected – depends on submissions by genre||Not listed||Between $25-120 based on list size, category, eBook price and availability|
For more book discovery and promotion options, check out Nate’s Big List of Free & Paid Book Promotion Websites on The Digital Reader.
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